Eswatini’s Popular Culture Hub

Battle of the Ks: K Darrow vs K Dirrty

Beef is stewing between two of Eswatini’s notable trap rappers K-Dirrty and K-Darrow. The bone of contention is the K at the beginning of each of the rappers names with Dirrty claiming that Darrow stole his name and hence used him to climb up the Eswatini hip-hop totem. K Darrow had one of the biggest…

Importance of a roll-out strategy and marketing plan

A lot of music releases from the Kingdom of Eswatini fly under the radar largely due to a lack of understanding of the Eswatini music market and a visible lack of a properly planned roll-out strategy for music releases. Market research is a pivotal function of most successful record labels as it allows the labels…

Wave riding allegations addressed by Emsohigh

Dolly, is the name of a sheep that came to be known as the first successfully cloned mammal in 1996. Could Manzini based rapper Emsohigh be the “Dolly” of Eswatini Hip-Hop? Emsohigh ruffled up some feathers when he released his music video called Baby I’m Sorry (Official Music Video) in April of 2021. This was…

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About Us

A media company founded in 2015, dedicated to increasing the online presence of Eswatini arts and popular culture through the provision of services that include Eswatini Hip-Hop News, Audio Production, Music Licensing, Music Publishing & Media Consultancy Services

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